Business Focus St. Lucia is a product of Advertising & Marketing Services (AMS). It is compiled by the professional team which also produces Paradise St. Lucia. Other publications throughout the region include Business Focus Antigua, Explore Guyana, Paradise Antigua. We hope you enjoy reading them!
In 1989 the Caribbean Community (CARICOM) Single Market and Economy (CSME) was announced as an initiative “to deepen the integration movement and to better respond to the challenges and opportunities presented by globalisation.” In the proceeding years, both the challenges and opportunities for the Caribbean have increased. As the potential of globalisation evolved into a new global reality, Caribbean economies and Caribbean society have undergone unprecedented transformation. Today, the question of deeper Caribbean integration is not just an ideal, it is an imperative for the region’s survival.
I f I were training for the 100-meter dash at the upcoming Olympics, what should I use as my standard? Should I use the best time ever ran by a St. Lucian? Or should I use the world record time? I am sure the answer is unanimous, the world record time of course. The process of comparing and analyzing my performance against the best performance for a 100-meter dash is what is referred to in management literature as benchmarking. Given information on that record setting race, and information on other world-class sprinters, I would compare my training practices, diet, athletic gear, take off at the block, build up during the race, and my attack on the home stretch with that of the sprinters in an effort to learn and adopt (copy) effective practices. Unless I use best practice as a standard, I may never set any stretch goals for myself, and it may take me a long time to improve my performance if at all.
In a recent Harvard Business Review blog, Harvard Business School professor, Joseph Badarcco touted the benefits of fiction as a superb learning tool for leadership development. Similarly, Craig Chappelow, a senior faculty member at the nonprofit Center for Creative Leadership claimed leaders can often learn more from some novels than from many traditional leadership books.
The sun drenched island of Saint Lucia will again have the envious opportunity of being able to use the internationally recognized ‘Winner Shield’ insignia of the World Travel Awards after capturing the coveted prize of ‘Leading Caribbean Honeymoon Destination for 2014’.